Content Marketing Lead

Job Description

 Job Description: 

As our Content Marketing Lead, you will be responsible for developing and executing content strategies that drive awareness, engagement, and leads for our SaaS products. You will be a key player in shaping our brand narrative and positioning our products as industry leaders. This role requires a deep understanding of the SaaS landscape, strong content creation skills, and a data- driven approach to marketing. 

Key Responsibilities: 

 Develop and implement comprehensive content marketing strategies aligned with business objectives for EmpMonitor (workforce productivity management software), PowerAdSpy (AI- powered ad intelligence platform) and other SaaS Products. 

 Create high-quality, engaging content across various formats, including blog posts, articles, case studies, white papers, ebooks, infographics, videos, website copy, social media updates, email newsletters, and more. 

 Conduct thorough keyword research and SEO optimization to maximize organic reach and visibility. 

 Collaborate with cross-functional teams (sales, product, development) to understand product features, target audience needs, and market trends. 

 Manage the content calendar and ensure timely delivery of content. 

 Promote content across multiple channels, including social media, email, and other relevant platforms. 

 Track and analyze content performance metrics, identify areas for improvement, and optimize content strategies accordingly. 

 Stay up-to-date with the latest content marketing trends, tools, and best practices, particularly within the SaaS industry. 

 Conduct competitive analysis to identify content gaps and opportunities. 

 Manage and mentor a content & seo team. 

Qualifications & Skills: 

 3+ years of proven experience in content marketing, specifically within the SaaS industry. 

 Demonstrable expertise in content strategy development and execution. 

 Excellent written and verbal communication skills. 

 Strong understanding of digital marketing principles and SEO best practices. 

 Proficiency in using content marketing tools and analytics platforms (e.g., Google Analytics, SEMrush, Ahrefs, etc.). 

 Experience creating content for different stages of the buyer’s journey. 

 Ability to work independently and as part of a team. 

 Data-driven mindset with a focus on measuring and optimizing results. 

 Experience with workforce productivity software (EmpMonitor) or ad intelligence platforms (PowerAdSpy) is a plus. 

 Bachelor’s degree in Marketing, Communications, Journalism, or a related field. 

What We Offer: 

 Opportunities for career growth and professional development 

 A dynamic and supportive work environment